What is pay per click advertising?
Pay per click, commonly known as PPC, is a means of advertising your business across the internet and you are charged every time someone clicks your advert. The market (unsurprisingly) is dominated by Google in the UK, though PPC campaigns can be found on all major search engines and social media websites and applications. Although closely related to search engine optimisation, it requires a completely different skillset. It is just as time-consuming but the effort is often worth the reward.
Should I consider using PPC?
You may feel that your online activity is driving sufficient sales and growth to your business. You may be nervous about putting money into the search engines as you can't be sure what the benefits will be. This is where Code Global can help. We will advise you on a coherent PPC strategy. We research your market and tailor a PPC programme to reflect your goals. Most importantly, we manage the process from the outset so you don't get bogged down in page after page of figures. If your website relies on one or two primary traffic sources then you are always susceptible to a sudden drop in traffic, especially if search engines change their strategy. We'll keep you in the loop and, as far as possible, one step ahead.
How do I find out more about PPC?
Give Code Global a call. Pay per click advertising is one piece of the internet jigsaw and it helps to have joined-up thinking when it comes to your digital marketing strategy.
Call Wayne Baxter on 01604 757 646 to talk through pay per click advertising and how it can benefit your company.
Code Global work with clients in London, Northampton and across the United Kingdom.
Our work covers creative and technical web design, email marketing, search engine optimisation (SEO) and pay per click advertising (PPC). We build our client relationships on a win-win basis and are always looking to exceed expectations.
5 Excalibur Close
+44 (0) 1604 757 646
Feel free to send in an enquiry online using the form below. One of our expert design team will be in touch.